YouTube is a fantastic platform for building a brand and gaining a large following. Now that video is much more common, countless people browse YouTube for entertainment instead of watching TV and browsing websites. That resulted in YouTube having 2.68 billion active users.
However, you’ll need to set up YouTube correctly to make a name for yourself on the platform.
Are you looking for advice that will help you when creating YouTube channels? Read the guide below to learn how to figure out what type of channel to start and how to get it up and running.
Table of Contents
Pick the Right Niche
The first step in creating a YouTube channel is picking which niche to start with. If you already have a business, this won’t be a problem. You’re building a video channel to promote your company, so your current niche is fine.
But it’s different if you’re creating YouTube content to build an audience from scratch. You can’t just put videos online in random industries and expect results.
You only want to focus on a single industry and create videos about that content. Look at the popular content on YouTube to see what people watch. Find a topic that you’re interested in, that people will watch, and that gets good ad rates.
It’s also wise to see if any current creators have sponsors and if those sponsors are a good fit for your videos.
Get Recording Equipment
Equipment matters a lot for recording videos on YouTube these days. Unlike in the past, the big channels have high-quality production these days. This has resulted in many viewers expecting high quality when browsing YouTube.
You don’t need to go overboard and get top-of-the-line equipment. However, you should get the bare minimum to produce quality work.
Here are a few items to consider:
- Editing software
- Stock images and video
You can start small in the beginning. Once your channel starts growing and you begin making money, you can upgrade your equipment to produce higher-quality work.
Learn YouTube Optimization
Although you can get views on your YouTube videos by producing a lot of content, doing this will only get you so far. YouTube has many algorithms that promote videos that cater to what algorithms and viewers want.
An excellent way to learn SEO and YouTube is to watch videos that get a lot of views. See what thumbnails they use, their titles, and their video length. You can also look at the video content to see what scripts the creators use to interact with their audiences and get them to take action.
Once you have this information, you can start applying it to your videos. It may take testing to figure out what works. But once you do, you’ll see your views and subscriptions start to increase.
You can also seek coaching help from someone like Patch Baker Functional Entrepreneur to learn how to make your mark online.
Start Your YouTube Channel
Now that you understand what goes into making a successful YouTube channel, it’s time to start the process yourself. Follow the steps below to set up your channel and start uploading videos.
Sign up for YouTube
Signing up for YouTube is the first step to creating your channel. There are a few simple steps you can do to accomplish this.
- Head to the YouTube homepage and put your information in the registration form
- Upload your channel profile picture to give your YouTube channel a face
- Enter your YouTube channel name
- Click “create channel” to finish the channel setup
- Verify your phone number
Once you finish completing your registration, you can continue setting up the rest of your channel.
Add a Channel Banner
Once you have a video channel created, the first step to take is to make it stand out. You want to build a brand on YouTube — not a fly-by-night operation with no personality.
One of the best ways to do this is with a channel banner. Create a banner that aligns with the type of content you want to create. If necessary, reach out to an experienced graphic artist to get help doing this.
Create Your Channel Description
Now that you have the graphics taken care of for your channel, the next step is to let people know what your channel is about. You can do this by filling out the about section on your profile.
Let people know what type of content you plan to produce and why they should stick around to watch it. Try to use terms relevant to your industry to let YouTube know what your channel is about. This can help you rank your initial videos.
Create Your First Video
Now that your YouTube channel is up and running, you’re ready to upload your first video. However, you shouldn’t just upload random videos and hope for success.
Your goal is to find videos people want to watch. Start by looking at commonly searched-for terms on Google and YouTube. If you can make a video about these topics, they are a great first start.
You can also look at current popular videos and the related videos next to them. If newer video channels are showing up in the results, it’s a sign that you may have a chance of appearing there too.
Creating YouTube Channels Isn’t Easy
It’s easy enough to set up a YouTube channel — sign up for a Google account, enter your details, set up your channel banners, and upload your first video. However, you’ll need to put in some extra effort if you want people to find your videos and grow a successful channel.
By using the advice above when creating YouTube channels, you can set yourself up for success. Doing things the right way means you can find the right audience and optimize your videos to get picked up by the YouTube algorithm. Create a plan and follow it to see success.
Do you want to learn more about creating videos and marketing online? Check out the blog to learn more advice.
Last Updated on April 11, 2023