How to Leverage Promotional Business Cards to Generate More Sales

When was the last time you handed out a stack of business cards?

According to statistics, the vast majority of people haven’t done so in quite a while. But, somewhere along the line, business cards got a bad reputation for seeming ‘old-fashioned’ and ‘out of date.’

We can assure you, that’s far from the case!

The secret is learning how to optimize the way you hand out business cards. There are plenty of unique ways to use business cards for business on a regular basis, and we’re here to share them with you.

Let’s take a look at how you can get the most out of your promotional business cards.

At Networking Events

At networking events, promotional business cards can be an effective tool in generating more sales. By having a professional-looking business card, it will give an air of credibility and create a lasting impression.

Make sure to include key information such as your company name, website address, logo, contact information and mission statement if possible. Offer information on promotional discounts, special offers, and any other benefits of doing business with you. 

Through Your Email Signature

It is imperative to leverage promotional business cards to increase sales through your email signature. To get started, print physical business cards to include in your email signature.

Include your logo, contact information, website URL, and a unique web or QR code leading to a custom landing page. This landing page should contain an offer or content to entice your contacts to make a purchase. Additionally, include an offer or promotion code on the card to drive sales. 

During Virtual Meetings

When engaging with potential customers, use your business card to share your contact information, make sure to add a promotional message, or link to an enticing promotional offer.

Utilize the back of the card to include additional content, such as a unique hashtag or the recipient’s name/company logo. Ask customers to take a photo of the card and include it in their social media profile, so that their followers can access the promotional offer. 

On Social Media Platforms

The use of promotional business cards can be a great way to generate sales on social media platforms. When using business cards on social media, the card must be designed to capture attention, create intrigue and deliver an interesting offer all in a single card.

This can be done through various tactics such as incorporating vivid colors, stunning visuals, valuable deals and catchy headlines. Additionally, using the right hashtags and tags can help with the discoverability of the business card. Be sure you know how to get google reviews as an added feature.

Via Instant Messaging Apps

Promotional business cards can be leveraged to generate more sales via instant messaging apps. Business card information, such as the company logo and website, can be used to create custom messages tailored for the business in question.

These messages can be tailored to the company profile, demographics, and interests of the target customer. Once the customer receives the message, it is relatively easy for them to access the brand’s website and learn more about what the company has to offer. 

Learn More About Promotional Business Cards

Using promotional business cards to generate more sales is an effective and efficient approach. By investing in a design professional and creating quality cards, you can gain business visibility and draw new customers with unique incentives. 

If you want to explore the best topics, we’ve got you covered. Check out some of our other blogs today! 

Last Updated on August 1, 2023

Usama BIN Safdar
Meet Usama Bin Safdar, a wordsmith hailing from Faisalabad, Pakistan. With over 5 years of experience under his belt, he's a master at weaving words to create content that's not only informative but also engaging. He's a deep-diver when it comes to SEO, and as the Founder of SoftwareBench, he helps businesses and individuals navigate the digital landscape with ease. Follow Usama for a journey into the world of SEO and digital marketing, where every word is crafted with precision and passion.

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