Eighty-one percent of SMBs still rely on email as their primary customer acquisition channel.
Your human resources email list is the best way to reach current and future employees. With an active email list, you can reach out to your employees directly with company news, job openings, and more.
Managing your email list is a critical component of your overall marketing strategy. You want to make sure it’s always up-to-date and full of relevant, interested subscribers.
If you are wondering how to manage your HR email list effectively, this short and simple guide is for you.
The first step to managing your HR email list is to schedule your emails.
You want to make sure that you are sending out relevant and timely messages that are going to interest your employees. However, this doesn’t mean that you should send out tons of emails every single day.
Instead, focus on sending one great email per week or two at most.
Writing better subject lines seems like a simple tip. However, it can make all the difference in how many people open your emails.
Using the same subject line for all of your emails can make it hard for people to know what they are signing up for. Instead, try writing subject lines that have a personal touch and get straight to the point.
Personalizing your emails is a great way to increase engagement.
This can be as simple as adding someone’s name or something more complex, like their role at the company. It’s important to make sure that your personalization doesn’t come across as spammy or disingenuous.
Keep your personalization limited to the first few sentences of your email and don’t go overboard with it.
Segmenting your list allows you to send targeted messages to specific groups of people.
This is a great way to increase engagement and conversion rates. You can segment based on several things, such as location, company size, industry, or even individual roles at the company.
This is especially useful if you’re trying to reach a specific audience and need to create a custom message for that group.
One of the best ways to ensure your emails don’t get marked as spam is to make it easy for people to unsubscribe.
You should have an unsubscribe link in every email you send, and it should be visible above any links or images in the message. If someone clicks the unsubscribe link or button, make sure you remove their email address immediately.
You can check out this email list cleaning service if you need to remove inactive subscribers.
Your HR email list is an investment, and you need to take care of it. You can’t just collect email addresses and expect people to continue reading your content.
You need to provide value and regularly send out messages that will interest them. The better you take care of your email list, the more successful it will be for you.
For more email marketing tips and tricks, check out the latest articles on our blog.