Gaining new clients for your dental clinic can sometimes be a challenging task. There can be hundreds of clinics looking to provide the same premier services to the same pool of customers. So, being able to distinguish and set your practice apart from theirs can be difficult. However, with the help of SEO strategies, you too can optimize your digital advertising techniques and increase your website’s online market influence.
As search engines aim to provide the best results to every netizen’s query, they make it their goal to sift through the millions of related websites and content and rank them based on their significance. You can show this to both search engines and clients, by ensuring that your website design and published content follows the algorithm guidelines and reflects the high-quality standards that the market demands.
By prioritizing both goals, with the help of SEO techniques, you’ll be able to generate more leads and attract more patients in the process. Learn more on how to do this here.
6 Effective SEO Tips
Dental patients can be flaky when it comes to appointments. With others often bailing out at the last minute due to apprehensions and fears, they often cite the distance between their homes and their clinic as an excuse. To avoid this from happening, you have to make sure that the patients you attract and generate leads are those that are nearest to you. And, you can better do that with local SEO techniques such as:
- Utilize Local Keywords
Looking for the best keywords to incorporate into your next content is very easy to do. With Google and other websites providing a free directory of the most popular keywords related to your dental service, finding the ones that fit your articles can be very quick. However, it’s not about the abundance of keywords that make your content pleasing and relevant to search engine algorithms and audiences alike.
Instead, it’s how you use it, and strategically placing them across your website is more important. For these key terms to have a significant amount in your website’s online performance, you have to evenly spread them out in your pages, descriptions, URLs, Meta tags, and more.
And, it works better if you add in the location of your clinic. This way, you’ll be able to localize and narrow the search for you. Potential clients can simply type in “dentist reviews in Etobicoke”, instead of using the phrase “near me”, which casts a wider area net.
- Optimize GMB Page
According to experts like Local SEO Search Inc. having a GMB or Google My Business Profile for your clinic is vital in today’s digital market. If you don’t have an official website yet, this platform can help you get the word out and reach more patients. This Google-supported feature allows you to advertise your clinic, free of charge, on their platform where you’ll be able to post the basic name, address, and phone number info or NAP.
This will help you gain a local online following while you work on developing your official site. However, you have to update it constantly, in case of any changes, to avoid miscommunication. And, for you to quickly create your clinic’s website, you can always contact experts in digital marketing from Markham to help you.
- Join Credible Dental Forums
The Internet is full of virtual social hubs, where patients and professional dentists can interact. Whether it’s to share advice, answer questions, or advertise clinic discounts, these dental forums can help you connect better with your potential clients.
However, you have to be careful with the forums that you join. It has to improve your clinic’s public image positively. To boost your credibility, according to experts like Local SEO Search Inc., make sure to sign in on reputable forums where you can post your website link and redirect prospective clients to your site.
These forums also allow the posting of customer reviews, which will provide clients with insights regarding your practice to help them decide whether they should arrange an appointment with you. So, if you’re a dentist in downtown Ottawa, try joining health forums that have professional dentists and healthcare professionals.
- Focus on Mobile Friendliness
Experts like Local SEO Search Inc. will agree that the majority of netizens today will do Internet searches using their phones. Some websites often commit the amateur mistake of failing to upgrade their pages to be more mobile-friendly and compatible.
This can lead to loading errors and missing elements when visitors try to open it. So, to prevent this from happening, optimize all your on-site elements and webpage content to be compatible with Android, Apple, and tablet devices. This way any client can contact or search you anytime, on any device.
- Get Listed on Yelp
Yelp is among the leading online directories in the digital market, offering clients the freedom to rate and share their reviews regarding an establishment. It serves as a platform for open communication among patients that will help them determine if your dental clinic is right for them.
In the Yelp directory, you can have your clinic listed, which will include basic information regarding your practice’s location, contact number, and operational hours. It can also highlight some before-and-after photos, or videos, that clients can check out. This app promotes transparency among entrepreneurs and unfiltered opinions from customers. If you want to improve your performance on this app, you can contact experts in digital marketing from Markham for help.
- Upgrade Page Loading Time
According to experts, like Local SEO Search Inc., loading speed is an integral part of the user experience. In the digital market, your clinic’s website will serve as the proxy for your physical lobby in the real world.
So, showing a good first impression of your operations is just as important. This includes the speed of your website’s loading. The standard time that netizens demand a suitable and high-quality webpage is 3 seconds.
Go beyond that and your potential client may just bail. To prevent this from happening, you should prioritize the optimization of your website, which entails the reduction of redirects, relying on a more reliable server, and well-developed images. If you’re unsure about how to go about this, especially as a dentist, you can ask expert advice from companies specializing in digital marketing in Markham.
Attracting new dental patients to your clinic is an easy feat. It requires a constant, determined, and well-concerted effort that aims to broadcast your content to your desired target audience. However, as a dentist, you may not be able to do this by yourself.
Fortunately, with this guide, you now have the basics in the world of SEO and digital marketing, which can help you. If you’re unsure, never hesitate to ask for expert help to improve your website’s market performance.